Gfinity Moves to Cloud-Powered Production with Grass Valley’s GV AMPP || How are Connected cars Using Cloud Computing

 Grass Valley has announced that Gfinity, an international esports and gaming solutions provider, has deployed its cloud-based SaaS platform GV AMPP (Agile Media Processing Platform) to support multi-day live esports broadcasts. London-based Gfinity is using the technology to handle production and distribution in the cloud as a whole, for its virtual professional motorsports chain, which is distributed for live broadcast on both OTT and linear channels worldwide. The project was commissioned, and GV AMPP was in place and air within weeks, making for a simple deployment of this SaaS platform.

Gfinity Moves to Cloud-Powered Production with Grass Valley’s GV AMPP || How are Connected cars Using Cloud Computing
Gfinity Moves to Cloud-Powered Production with Grass Valley’s GV AMPP


"Initially, because of COVID-19 - but also long-term flexibility and scalability - we wanted to have a cloud-based production and distribution workflow that our gamers, fans and broadcast partners expect, Said Michael Valentine, head of escort technology at Gfinity. “Being able to handle everything from AMPP to live switching to multiverse in the cloud expands our ability to produce content remotely and helps in better utilization of resources at race weekends. Latency is a major issue that comes with the fast-paced nature of professional motorsports - even the slightest syncing problem affects the end-user experience. But with AMPP, all is taken care of. "


For each racing event, remotely controlled camera feeds from many different player locations across Europe are sent to AMPPs in the cloud via LiveU's portable cellular units. Feeds are immediately available in a web browser for monitoring by the entire production team, racing support team, game observer, and executives through AMPP Multiverse. The AMPP master control is accessed using the AMPP switching fabric, which also provides feed synchronization that is critical to successfully switching programs.


The stream is delivered via AMPP to video platforms such as Brightcove, along with RTMP and SRT. In addition, the show is brought from the cloud using FPP I / O to Gfinity's London studio, where it is delivered to linear television channels.


"When Gaffinity approached us looking for a solution to keep their production on-line during the epidemic, we were very excited," said Mike Cronk, vice president of advanced technology at Grass Valley. "After seeing other deployments of AMPP - that enabled scalable and flexible cloud-based presentations - the team at Gfinity were assured that Grass Valley would be the technology partner that could move their workflows to the cloud. We are looking at this innovative esports are thrilled to be working with the pioneers. "

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